Johnnie Walker Blue Label Ultra No Further a Mystery
Within our quest for the lightest bottle doable, we took our vision to the staff of specialist glassmakers. Checking out designs and glassblowing techniques to minimise glass utilization without compromising toughness.
This new, light-weight bottle is really a point of exquisite magnificence; but extra importantly, it demonstrates what is possible In terms of lightweighting glass. We'll keep on making use of these learnings across our selection, getting far more progressive strides as we look to the future of Scotch.”
In line with our investigation, Additionally it is believed to be the whole world’s lightest 70cl Scotch Whisky glass bottle at any time introduced to marketplace.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has long been produced by adopting a take a look at-and-learn model, planning and Checking out without limitation and imagining what the future of lightweight luxury packaging could carry.
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The result can be an sector-very first that, in addition to acquiring exquisite splendor, showcases what luxury, lighter-body weight, reduced-carbon bottles of the longer term could seem like. As Element of the Diageo Spirit of Progress motion strategy, Johnnie Walker aims to decrease the excess weight of glass Employed in its packaging; an ambition which is directed at lowering the level of carbon emissions connected with packaging.three Even though the johnnie walker blue label ultra technological innovation is not nevertheless accessible to start bottles of this bodyweight at scale, completely, the knowledge Johnnie Walker has garnered is presently staying applied to lightweighting tasks over the Diageo portfolio.
. The Earlier claimed ‘lightest fat Scotch whisky bottle’ was introduced by a UK retailer and weighed close to 298 grams.
Created via a examination-and-find out model with exterior glass makers, this mild-weight bottle encompasses a handblown teardrop form that reimagines Johnnie Walker's iconic sq. style, exemplifies the way forward for lightweight, and assists uncover new possibilities for lighter, decreased carbon packaging choices.
“We didn’t really know what we were heading to be able to obtain when we set out to force the boundaries of luxury, and The end result is a thing that several said would not be probable.
Diageo has mentioned the “Formerly claimed ‘lightest excess weight scotch whisky bottle’ was launched by a British isles retailer and weighed all around 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo In combination with this, Diageo has declared that a royalty-absolutely free license to your patent might be made available to anyone who wishes to hitch Johnnie Walker in its mission. Lindley claimed: “In lieu of maintain this new understanding near our upper body, we’re fired up to be offering a royalty-no cost licence to our granted United kingdom patent to the entire world.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
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This is the one particular-off bottle for now illustrating the art with the achievable, as being a design experiment and redefining lightweight as luxurious. We'll go on to apply these learnings through the wider Diageo array.
Dr. Walker sought out liquids from distilleries for example Oban, Brora and Royal Lochnagar, in addition to a variety of ghost whiskies, to start with created in distilleries which have because closed.
With our focused center on presenting lightness across each design ingredient, we launched a precise lattice stopper, a bamboo body as well as a protecting transportation box.